199 submissions for NWR social media influencer programme

02 July 2021 | Tourism

ELLANIE SMIT

WINDHOEK

Namibia Wildlife Resorts (NWR) received 199 submissions for its first-ever social media influencer programme, which will take place from 1 July to 31 October.

Each submission was subjected to criteria that include the authenticity of the influencer, the overall quality of their posts, their demographics and their level of engagement on their social media platforms.

Additionally, each influencer had to highlight an alignment to NWR's values before they could be considered.

These values are accountability, integrity, passion, excellence, innovation and environmental awareness.

"Due to the significant number of submissions, we ended up selecting 10 social media influencers with whom we will collaborate with for the next four months. It truly pains us that we could not choose more influencers due to the high quality of submissions we received," Mufaro Nesongano, NWR’s corporate communications, online media and sponsorships manager said.

Bringing something unique

The 10 NWR will collaborate with are: Elizabeth Amunyela, Lourens Gebhardt, Li Rossouw, Kyle Lewin, Pukuu Rijatua, Maggy Lenga, Tjuna Kauapirura, Marsy Rita, Elizma Burger and Nakanyala Ndapewa.

“Each one of these influencers bring a unique aspect that will greatly benefit us. As NWR, we made sure not to limit ourselves to just established influencers but to look at individuals who embody our values and, most importantly, have something unique and innovative to offer," Dr Matthias Ngwangwama, NWR managing director said.

For the duration of this programme, each influencer will have an opportunity to visit any five NWR establishments under the company’s different classifications.

Each influencer will receive complimentary accommodation, meals and activities, excluding drinks. In return, the influencer will be expected to post about their experience on their social media page(s) using the hashtag #NWRMoments.

"It is unfortunate that our industry was so negatively impacted by Covid-19 because we would have wanted to remunerate each influencer for their time and transport costs they are going to put towards the realisation of this programme. We are thus very grateful to each one of them for accepting our offer and seeing an opportunity to further build their brand with us," Nesongano said.

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