Creating a legacy, one drink at a time

In Namibia, Coca-Cola was first produced in 1953. Following the Coca-Cola company's acquisition of Paradise Beverages, Coca-Cola Sabco entered Namibia in 1995. Namibia Beverages, a collaboration between Paradise Beverages and Amcom (now known as the Namibia Industrial Development Agency) was the outcome.
In 2012, Namibia Beverages became Coca-Cola Namibia Bottling Company (CCNBC) with the same original 1995 share partners.
CCNBC became a subsidiary of Coca-Cola Beverages Africa (CCBA) when CCBA began operating as a legal entity in 2016. CCNBC has bottling plants in both Windhoek and Oshakati, depots in Keetmanshoop, Otjiwarongo and the coastal town of Walvis Bay with sales offices operating in Rundu and Mariental.
The vision of CCBA is to refresh Africa every day and make the continent a better place for all. Everything that the company does is done with the highest integrity and drive to exceed on its commitments.
“Profitability is important, but not at any cost. People matter. Our planet matters,” said Enid Johr, the country manager of public affairs, communication and sustainability, said.
CCBA is growing with a conscience. The company does business the right way by following its values and partnering for solutions that benefit the community as well.
The business employs more than 590 employees and is proud to have an inclusive business culture that reflects the African identity. CCBA products have been available in Namibia for 69 years, and CCNBC, as a subsidiary of CCBA, has been part of this proud history and providing beverages tailored for consumer preferences in Namibia. Namibia is part of CCBA’s southern African region of operations.
There are a number of product distribution channels ranging from wholesale distribution stores to supermarkets, hotels, lodges and resorts as well as restaurants and fast-food chains. At CCBA, engaged, motivated and inspired people are at the centre of all they do.

Meanwhile, sustainability and safety underpin the company’s licence to trade. Customer service excellence is their daily focus, added Pottie de Bruyn, the CCNBC general manager.
CCBA is the eighth largest Coca-Cola bottling partner in the world by revenue and CCNBC is the only Coca-Cola bottler in Namibia. The company is locally staffed, locally led and produces locally. The CCBA business in Namibia is made up of manufacturing, distribution, commercial, human resources, finance, public affairs and administrative teams.
Their aim is to create greater shared opportunity for the business and the communities they serve across the value-chain.
The Coca-Cola Company and all its bottling partners are leading the industry to help collect and recycle a bottle or can for every can or bottle they sell by 2030. Regardless of where it comes from, they want every package to have more than one life.
The company aims to bring people together through programmes like beach and river clean-ups and other ongoing local activities.
It utilises its size, scale and convening power to make a difference, but this is not something it can do alone. It takes partnership.
“We are working with our peer companies, suppliers, partners, non-governmental organisations and local governments to create solutions in the areas where the need is greatest, and we can make a significant impact,” De Bruyn said.
Furthermore, the company believes in economic inclusion of women and the youth. Johr said in all their actions, they try their best to be relentlessly self-aware of their role in the world and the impact they can have.
She added that for the economic inclusion of women and youth, CCBA has adopted the three pillars of education, employability and entrepreneurship as a framework for its economic inclusion strategy.
Lastly, as part of the world’s leading beverage company, the company admitted that it has the responsibility to use water as respectfully and efficiently as possible. Reliable access to good, safe water is essential to life, nature, and the health of their communities.
CCNBC’s water stewardship efforts are aligned with the Coca-Cola company’s 2030 water stewardship strategy, which seeks to increase water security for all wherever they operate while refreshing Africa and touching people’s lives.