Microsoft’s new search engine 'more powerful than ChatGPT'

The rise of OpenAI's ChatGPT tool has fuelled the competition in Big Tech to boost search tools.Microsoft announced "new Bing" on Tuesday, an overhauled version of its search engine made in collaboration with OpenAI that it promises to be "more powerful than ChatGPT."The new Bing will run on a new next-generation language model Microsoft calls the "Prometheus model" designed specifically for search purposes. The model will help improve the relevancy of answers, annotate answers with specific web links and citations, and promote a better understanding of geolocation. The search engine will also include a chat extension that Microsoft said can come in handy for things like "trip planning and shopping."Users can "talk" to the search engine by asking it to recommend the cheapest TV when shopping or to create an itinerary for a five day trip with the family.AI-ARMS RACEBing will also be able to write "great emails with personalised touches," the company said.The news comes just weeks after Microsoft announced that it will be investing billions of dollars into OpenAI to integrate ChatGPT-like tools into its products such as search engine Bing, Excel, and Powerpoint.The move is part of an AI-arms race as other big tech companies rush to develop their own versions of highly capable chatbots to compete with ChatGPT.Google, for example, unveiled Bard, a ChatGPT-like tool that runs on its internal language model called LaMDA, on Monday just weeks after Google executives declared a "code red" over ChatGPT. Google CEO Sundar Pichai has directed every Google employee to test the bot so it can be ready for release in a few weeks. – Fin24

Microsoft’s new search engine 'more powerful than ChatGPT'

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Namibian Sun 2025-07-07

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Microsoft’s new search engine 'more powerful than ChatGPT'

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Namibian Sun 2025-07-07

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