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Musk’s rebrand to X could foster platform’s dark side

The end of Twitter
Leslie Hallam, the course director of the Psychology of Advertising Masters Programme at Lancaster University, analyses Twitter's rebrand.
Alas, poor Twitter; we knew it well. Or, at least, we thought we did. Despite never occupying more than 10% of social media’s online presence, western audiences are very aware of
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Namibian Sun 2025-07-04

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