WHO warns tobacco industry 'adapting tactics'

The health ministry has called on Namibians to strengthen efforts to prevent tobacco and nicotine addiction, warning that the industry continues to target youth through new products and marketing tactics.Speaking during the commemoration of World No Tobacco Day in Walvis Bay on Thursday, deputy minister of health and social services Suzan Ndjaleka said the annual observance serves as a reminder of the need to protect future generations from the harmful effects of tobacco and nicotine products.The event was held in collaboration with the World Health Organisation (WHO)."This year's theme, 'Unmasking the Appeal: Countering Nicotine and Tobacco Addiction', is both timely and relevant. It calls on us to expose the deceptive tactics used by the tobacco and nicotine industry, particularly those targeting our youth," Ndjaleka said.She said the industry continues to market smoking and nicotine use as fashionable and harmless while concealing the health, social and economic consequences associated with addiction.Nearly 90% of daily smokers first experimented with tobacco before the age of 18, making children and young people the industry's primary targets, Ndjaleka said.Ndjaleka added that reducing tobacco-related illnesses would allow government to redirect resources currently spent on costly treatments towards youth development, social welfare and infrastructure.New tacticsWHO representative in Namibia Dr Richard Banda said rapid changes in the tobacco and nicotine market are creating new challenges, particularly among young people.While traditional cigarettes remain harmful and addictive, Banda said electronic cigarettes, vapes, nicotine pouches and other emerging products are becoming increasingly popular.He cited findings from the 2024 Namibia Global School-based Student Health Survey, which showed significant nicotine use among teenagers.According to the survey, about 23% of students reported using vaping products, 18% used tobacco products and 9% smoked cigarettes. Boys recorded higher usage rates, with nearly 30% reporting e-cigarette use."The higher use of electronic cigarettes among students is a warning sign that the tobacco and nicotine industry is adapting its tactics," Banda said.

WHO warns tobacco industry 'adapting tactics'

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Namibian Sun 2026-06-05

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WHO warns tobacco industry 'adapting tactics'

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Namibian Sun 2026-06-05

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