Ad agency wins with dirty car campaign
Namibian advertising agency Advantage Y&R last week emerged victorious at a regional industry awards ceremony held in South Africa, based on their work promoting responsible water use.
The agency won two Loerie Awards at the event held in Durban between 15 and 21 August for its eye-catching ‘#DontWashMeNam’ campaign for the City of Windhoek.
The campaign won Advantage Y&R a silver Loerie in the ‘live events, sponsorship’ category, and a bronze Loerie in the ‘transit and air’ category.
The Loeries are recognised as the premiere initiative recognising, rewarding and promoting excellence in the advertising industry in Africa and the Middle East.
The first Loerie Awards took place in Johannesburg in 1978.
“These wins are vital for the upliftment of the Namibian advertising industry,” said Advantage Y&R creative director Toufic Beyhum.
“The Loerie Awards are adjudicated by judges from Europe, the USA and South Africa, which proves that it is possible for us to produce local work that is relevant, and which is also recognised internationally,” Beyhum said.
The ‘#DontWashMeNam’ campaign was aimed at drawing attention to the water crisis facing Namibia, and discouraged car owners from washing their cars.
The campaign saw Advantage Y&R hire eight Namibian artists, who created works of art on dusty car windshields “to prove that cool cars don’t need to be clean,” the agency said at the weekend.
The cars were then displayed at an alternative art exhibition in Windhoek, before being driven in a parade along Eveline Street in Windhoek, an area notorious for illegal car washes which waste huge amounts of water.
“We’re proud of the work done on this campaign. Not only was it creative and eye-catching, it also shook Namibians up, kick-starting important conversations and changing behaviour,” Advantage Y&R MD Truda Meaden said.
“These Loerie Awards are the cherry on top.”
STAFF REPORTER
The agency won two Loerie Awards at the event held in Durban between 15 and 21 August for its eye-catching ‘#DontWashMeNam’ campaign for the City of Windhoek.
The campaign won Advantage Y&R a silver Loerie in the ‘live events, sponsorship’ category, and a bronze Loerie in the ‘transit and air’ category.
The Loeries are recognised as the premiere initiative recognising, rewarding and promoting excellence in the advertising industry in Africa and the Middle East.
The first Loerie Awards took place in Johannesburg in 1978.
“These wins are vital for the upliftment of the Namibian advertising industry,” said Advantage Y&R creative director Toufic Beyhum.
“The Loerie Awards are adjudicated by judges from Europe, the USA and South Africa, which proves that it is possible for us to produce local work that is relevant, and which is also recognised internationally,” Beyhum said.
The ‘#DontWashMeNam’ campaign was aimed at drawing attention to the water crisis facing Namibia, and discouraged car owners from washing their cars.
The campaign saw Advantage Y&R hire eight Namibian artists, who created works of art on dusty car windshields “to prove that cool cars don’t need to be clean,” the agency said at the weekend.
The cars were then displayed at an alternative art exhibition in Windhoek, before being driven in a parade along Eveline Street in Windhoek, an area notorious for illegal car washes which waste huge amounts of water.
“We’re proud of the work done on this campaign. Not only was it creative and eye-catching, it also shook Namibians up, kick-starting important conversations and changing behaviour,” Advantage Y&R MD Truda Meaden said.
“These Loerie Awards are the cherry on top.”
STAFF REPORTER
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