PDK crowned Bank Windhoek's song remix winner
Ms Gideon and Cazzy bag second, third place
The bank says the competition aligns with its view that the creative industry is not only a form of entertainment but also a driver of innovation, economic value and cultural identity.
Bank Windhoek announced the winners of its first-of-its-kind brand song remix competition on Wednesday, with PDK named the overall winner.
The campaign invited local artists to creatively remix the Bank Windhoek brand theme song and promote community engagement as part of the bank's nationwide brand campaign, ‘Is it possible to love a bank?’
PDK, the popular all-men's group, took first place, followed by Panduleni Gideon, known as Ms Gideon, in second, and Kena Muhomba, known as Cazzy, in third place.
The winners received N$70 000, N$50 000 and N$30 000, respectively.
Addressing the artists, Bank Windhoek’s executive officer of marketing and corporate communication services, Jacquiline Pack, highlighted the importance of the creative economy.
“At Bank Windhoek we recognise that the creative industry is not only entertainment but a driver of innovation, economic value and cultural identity. As Namibia moves further into the digital economy, the role of creatives becomes increasingly vital in content creation, digital marketing and experience design,” she said.
“In building a much-loved brand, one of our strategic imperatives is to create relevance through activating innovative storytelling and engagement. Finding new ways to connect where it matters the most and bringing the community along our journey.”
About the competition
Launched in March, the Bank Windhoek Brand Song Remix Campaign invited artists to remix 'For the Sake of Love', a song produced by celebrated Namibian music producer Ponti Dikuua.
Entries were released on 21 March, aligning with Namibia’s Independence Day celebration.
Combined, the campaign recorded more than 2 million views across YouTube, TikTok and Instagram, showcasing Namibia’s vibrant musical landscape and diverse cultural voices.
The public selected the winners through verified digital engagement, with results independently audited to ensure fairness and transparency.
The campaign invited local artists to creatively remix the Bank Windhoek brand theme song and promote community engagement as part of the bank's nationwide brand campaign, ‘Is it possible to love a bank?’
PDK, the popular all-men's group, took first place, followed by Panduleni Gideon, known as Ms Gideon, in second, and Kena Muhomba, known as Cazzy, in third place.
The winners received N$70 000, N$50 000 and N$30 000, respectively.
Addressing the artists, Bank Windhoek’s executive officer of marketing and corporate communication services, Jacquiline Pack, highlighted the importance of the creative economy.
“At Bank Windhoek we recognise that the creative industry is not only entertainment but a driver of innovation, economic value and cultural identity. As Namibia moves further into the digital economy, the role of creatives becomes increasingly vital in content creation, digital marketing and experience design,” she said.
“In building a much-loved brand, one of our strategic imperatives is to create relevance through activating innovative storytelling and engagement. Finding new ways to connect where it matters the most and bringing the community along our journey.”
About the competition
Launched in March, the Bank Windhoek Brand Song Remix Campaign invited artists to remix 'For the Sake of Love', a song produced by celebrated Namibian music producer Ponti Dikuua.
Entries were released on 21 March, aligning with Namibia’s Independence Day celebration.
Combined, the campaign recorded more than 2 million views across YouTube, TikTok and Instagram, showcasing Namibia’s vibrant musical landscape and diverse cultural voices.
The public selected the winners through verified digital engagement, with results independently audited to ensure fairness and transparency.
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