Transforming call centres with social media

17 March 2017 | Business

Founded in June 2015 in Cape Town, BrandChat is a single platform for brands, and their agencies, to talk to customers in a highly personalised manner and across multiple messaging platforms.

Brandchat enables sharing targeted content across multiple messaging apps and then managing the resulting individual engagements from a single platform. This ensures faster, relevant responses, better and more valuable customer relationships as well as consolidated reporting and measurement.

Customers expect personalised brand experiences, and if they aren't delivered, brands will lose them. With BrandChat, community managers have more control, more visibility and more information to demonstrate the direct link between customer engagement and customer action.

The multi-platform service allows you to create and manage bots on WeChat, Facebook Messenger, Telegram and Kik. More messaging platforms will be added as they open up API access to commercial accounts.

Apart from a feature-rich content management system, which offers out-of-the-box messaging widgets like quizzes and polls, BrandChat also offers an API to developers.

Companies such as News 24, eNCA, Standard Bank, OrderIn and Telkom are now active on BrandChat with rapidly growing communities across chat platforms.

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