Trade fairs important
Trade fairs are seen as avenues to inject new capital into the economy.
ILENI NANDJATO
President Hage Geingob says the Ongwediva Annual Trade Fair gives established and aspiring businesspeople a chance to use their entrepreneurial flair to transform Namibia’s exhibition landscape, and in so doing, generate the business activity needed to inject new capital into the economy.
Geingob yesterday opened the 18th OATF. As is customary on the day of the official opening, entrance was free and the fairgrounds were packed.
The president said trade fairs and exhibitions can be defined in as sophisticated platforms for conducting business on a national and international scale.
“It is more than just a marketing tool as it allows exhibitors and clients access to the entire marketplace. As a source of market information they fulfil needs in a centralised way.
“Exhibitions present a reliable medium for exchange of information, and this is one of many reasons that they are globally recognised as the most effective medium for doing business in the modern world,” Geingob said.
The organisers have confirmed that 456 exhibitors are represented at this year’s trade fair. Among these, 15 are international exhibitors from countries such as South Africa, Ghana, Kenya, Botswana, Tanzania and Indonesia.
Geingob said Namibia is a child of Pan-African and international solidarity and has always valued its African and international friends.
He said during an economic downturn it is crucial for businesses to enhance their visibility and display strong fundamentals and market robustness. Exhibitions are therefore ideal for exhibitors to build trust and confidence across the supply chain.
Geingob said the SME Tent, where local traders exhibit traditional goods, is a focal point of attraction.
“The local entrepreneurial spirit should be nurtured, encouraged, honed and supported at all costs in order to create new markets for businesspeople and new growth opportunities within our economy,” the president said.
President Hage Geingob says the Ongwediva Annual Trade Fair gives established and aspiring businesspeople a chance to use their entrepreneurial flair to transform Namibia’s exhibition landscape, and in so doing, generate the business activity needed to inject new capital into the economy.
Geingob yesterday opened the 18th OATF. As is customary on the day of the official opening, entrance was free and the fairgrounds were packed.
The president said trade fairs and exhibitions can be defined in as sophisticated platforms for conducting business on a national and international scale.
“It is more than just a marketing tool as it allows exhibitors and clients access to the entire marketplace. As a source of market information they fulfil needs in a centralised way.
“Exhibitions present a reliable medium for exchange of information, and this is one of many reasons that they are globally recognised as the most effective medium for doing business in the modern world,” Geingob said.
The organisers have confirmed that 456 exhibitors are represented at this year’s trade fair. Among these, 15 are international exhibitors from countries such as South Africa, Ghana, Kenya, Botswana, Tanzania and Indonesia.
Geingob said Namibia is a child of Pan-African and international solidarity and has always valued its African and international friends.
He said during an economic downturn it is crucial for businesses to enhance their visibility and display strong fundamentals and market robustness. Exhibitions are therefore ideal for exhibitors to build trust and confidence across the supply chain.
Geingob said the SME Tent, where local traders exhibit traditional goods, is a focal point of attraction.
“The local entrepreneurial spirit should be nurtured, encouraged, honed and supported at all costs in order to create new markets for businesspeople and new growth opportunities within our economy,” the president said.
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