Tourism resilient despite challenges
Tourism resilient despite challenges

Tourism resilient despite challenges

Ellanie Smit
Although tourism is one of the most resilient industries in the country at the moment, it does not mean that the sector does not face many diverse challenges.

Speaking on the commemoration of World Tourism Day yesterday several stakeholders in the industry expressed their views on the challenges and opportunities that the sector faces. The theme for the day was ‘Tourism for All - Promoting Universal Accessibility’.

Some of the major challenges raised were with regard to the demand for bed occupancy, road infrastructure and service delivery in Namibia.

The director of tourism and gaming in the tourism ministry, Sem Shikongo, said tourism is one of the pillars of economic growth and one of the few industries that contribute directly to poverty alleviation and economic development in rural areas.

He said while the country is facing uncertainty due the prolonged drought and strict trade requirements in the agricultural sector, tourism remains resilient and perhaps even immune to major setbacks.

“Visitors are ever increasing and today we boast with 1.5 million total foreign arrivals of which 1.3 million are tourists. This shows we are doing something right even though there is still room for improvement.”

According to Shikongo domestic tourism is still a challenge for Namibia and more should be done to draw local and regional tourists.

“Our people simply do not travel and I do not think it is due to affordability but smaller aspects that are not appealing or conducive to us.”

He said international tourists make up the majority of the peak tourism season and that leaves a prolonged low season to deal with.

He said only 4% of the total beds in Namibia are in the rural areas, and that includes conservancies. It was noted that with an increasing number of travellers visiting rural areas there is also a larger demand for beds in these areas and therefore this must be addressed.

“As we increase the number of tourists to the country there are more pressure on our roads and more demand on our beds,” said Shikongo.

He also pointed out that tourism establishments, especially in the rural areas, are not disability friendly and should be made more accessible for everybody.

The chairperson of the Federation of Namibian Tourism Associations (Fenata), Bernd Schneider, said Namibia has become more accessible to travellers through air links and bilateral agreements on visa requirements.

“Namibia is going in the right direction to make it easier for people to visit.”

But Schneider pointed out that there are infrastructural challenges that Namibia should address, especially with regard to tourism routes that need to be upgraded.

Schneider also brought up the challenges that are being experienced with bed occupancy in Namibia and said the demands of tourists need to be investigated, especially at upper-income and middle-income establishments.

According to him service in the sector is another challenge and training is necessary in the hospitality industry, especially in the rural areas. Training facilities and funding are necessary in this regard.

“Tourism in Namibia has the potential to be one of the most sustainable ways to alleviate poverty but we have to manage it properly,” he said. “It is the ticket to a better life for all Namibians.”

Rebekka Amadhila of the Namibian Tourism Board spoke about the importance of digital and social marketing and said about 80% of travellers now make use of online booking.

She said there is a perception that it is not affordable for Namibians to travel within the country and therefore a campaign promoting domestic tourism was started.

Currently 40% of beds are occupied by Namibians. She encouraged tourism establishments to start with digital marketing, saying that traditional marketing is dying out and that online marketing is affordable and can reach a large audience. “To ignore this fast-growing market is to risk extinction,” she warned.

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Namibian Sun 2024-03-28

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Katima Mulilo: 19° | 37° Rundu: 17° | 33° Eenhana: 18° | 33° Oshakati: 20° | 31° Ruacana: 19° | 33° Tsumeb: 17° | 29° Otjiwarongo: 16° | 28° Omaruru: 18° | 31° Windhoek: 17° | 28° Gobabis: 17° | 28° Henties Bay: 16° | 19° Wind speed: 24km/h, Wind direction: S, Low tide: 10:54, High tide: 04:57, Low Tide: 22:58, High tide: 17:16 Swakopmund: 15° | 17° Wind speed: 29km/h, Wind direction: SW, Low tide: 10:52, High tide: 04:55, Low Tide: 22:56, High tide: 17:14 Walvis Bay: 16° | 22° Wind speed: 33km/h, Wind direction: SW, Low tide: 10:52, High tide: 04:54, Low Tide: 22:56, High tide: 17:13 Rehoboth: 18° | 29° Mariental: 22° | 32° Keetmanshoop: 21° | 34° Aranos: 21° | 31° Lüderitz: 15° | 29° Ariamsvlei: 23° | 34° Oranjemund: 15° | 21° Luanda: 27° | 30° Gaborone: 20° | 32° Lubumbashi: 17° | 24° Mbabane: 15° | 23° Maseru: 12° | 28° Antananarivo: 16° | 27° Lilongwe: 17° | 29° Maputo: 20° | 28° Windhoek: 17° | 28° Cape Town: 17° | 23° Durban: 21° | 25° Johannesburg: 18° | 28° Dar es Salaam: 26° | 32° Lusaka: 18° | 30° Harare: 15° | 31° Currency: GBP to NAD 23.93 | EUR to NAD 20.49 | CNY to NAD 2.63 | USD to NAD 18.99 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.33 | EGP to NAD 0.39 | KES to NAD 0.14 | NGN to NAD 0.01 | ZMW to NAD 0.74 | ZWL to NAD 0.04 | BRL to NAD 3.8 | RUB to NAD 0.2 | INR to NAD 0.23 | USD to DZD 134.1 | USD to AOA 832.63 | USD to BWP 13.71 | USD to EGP 47.3 | USD to KES 130.98 | USD to NGN 1415.13 | USD to ZAR 18.99 | USD to ZMW 24.97 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 73909.5 Up +0.41% | Namibian Stock Exchange (NSX) Overall Index 1516.02 Down -0.13% | Casablanca Stock Exchange (CSE) MASI 12981.98 Up +0.34% | Egyptian Exchange (EGX) 30 Index 28224.37 Down -2.87% | Botswana Stock Exchange (BSE) DCI Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 208.02/OZ UP +0.79% | Copper US$ 3.97/lb DOWN -0.0034 | Zinc US$ 2 444.40/T DOWN -0.49% | Brent Crude Oil US$ 87.34/BBP UP +1.11% | Platinum US$ 899.07/OZ UP +0.47% Sport results: Weather: Katima Mulilo: 19° | 37° Rundu: 17° | 33° Eenhana: 18° | 33° Oshakati: 20° | 31° Ruacana: 19° | 33° Tsumeb: 17° | 29° Otjiwarongo: 16° | 28° Omaruru: 18° | 31° Windhoek: 17° | 28° Gobabis: 17° | 28° Henties Bay: 16° | 19° Wind speed: 24km/h, Wind direction: S, Low tide: 10:54, High tide: 04:57, Low Tide: 22:58, High tide: 17:16 Swakopmund: 15° | 17° Wind speed: 29km/h, Wind direction: SW, Low tide: 10:52, High tide: 04:55, Low Tide: 22:56, High tide: 17:14 Walvis Bay: 16° | 22° Wind speed: 33km/h, Wind direction: SW, Low tide: 10:52, High tide: 04:54, Low Tide: 22:56, High tide: 17:13 Rehoboth: 18° | 29° Mariental: 22° | 32° Keetmanshoop: 21° | 34° Aranos: 21° | 31° Lüderitz: 15° | 29° Ariamsvlei: 23° | 34° Oranjemund: 15° | 21° Luanda: 27° | 30° Gaborone: 20° | 32° Lubumbashi: 17° | 24° Mbabane: 15° | 23° Maseru: 12° | 28° Antananarivo: 16° | 27° Lilongwe: 17° | 29° Maputo: 20° | 28° Windhoek: 17° | 28° Cape Town: 17° | 23° Durban: 21° | 25° Johannesburg: 18° | 28° Dar es Salaam: 26° | 32° Lusaka: 18° | 30° Harare: 15° | 31° Economic Indicators: Currency: GBP to NAD 23.93 | EUR to NAD 20.49 | CNY to NAD 2.63 | USD to NAD 18.99 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.33 | EGP to NAD 0.39 | KES to NAD 0.14 | NGN to NAD 0.01 | ZMW to NAD 0.74 | ZWL to NAD 0.04 | BRL to NAD 3.8 | RUB to NAD 0.2 | INR to NAD 0.23 | USD to DZD 134.1 | USD to AOA 832.63 | USD to BWP 13.71 | USD to EGP 47.3 | USD to KES 130.98 | USD to NGN 1415.13 | USD to ZAR 18.99 | USD to ZMW 24.97 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 73909.5 Up +0.41% | Namibian Stock Exchange (NSX) Overall Index 1516.02 Down -0.13% | Casablanca Stock Exchange (CSE) MASI 12981.98 Up +0.34% | Egyptian Exchange (EGX) 30 Index 28224.37 Down -2.87% | Botswana Stock Exchange (BSE) DCI Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 208.02/OZ UP +0.79% | Copper US$ 3.97/lb DOWN -0.0034 | Zinc US$ 2 444.40/T DOWN -0.49% | Brent Crude Oil US$ 87.34/BBP UP +1.11% | Platinum US$ 899.07/OZ UP +0.47%