The birth of Vague
The importance of funding arts was once again demonstrated at a Bank Windhoek initiative last week.
16 August 2019 | Art and Entertainment
Hosted by Bank Windhoek and the College of the Arts (Cota), the workshop was an initiative aimed at assisting art students develop skills needed to build their careers as entrepreneurs.
Vague, a young quartet of first-year students majoring in performing arts was crowned the overall winner of the talent show, which concluded the workshop on Friday, 9 August at Cota’s main campus in Windhoek. The talent show required the participating students to present what they have learned throughout the duration of the workshop.
Vague specialises in a variety of dance genres and is made up of Angelina Akawa, Amy Afrikaner, Ndeweenda Immanuel and Freddy Ndaitwah. The group performed a contemporary dance piece which articulated a story of social issues the youth face on a daily basis.
“The story was about the choices we encounter as we are faced with social evils such as alcohol and drug abuse. It was like the battles in our minds and how we fight negative energy,” said Akawa.
Contemporary dance is a style of expressive dance that combines elements of several dance genres including modern, jazz, lyrical and classical ballet. Dancers strive to connect the mind and the body through fluid dance movements.
The group said that the Bank Windhoek Arts Entrepreneurship Workshop was the main reason they decided to form Vague. It made them realise that it is possible to make a living from the arts. “This can be achieved once we are grounded, resilient and have a business mind-set,” said Afrikaner.
Bank Windhoek’s executive officer of marketing and corporate communication services, Jacquiline Pack, said that the bank is a leader in the development of the arts in Namibia and supports various initiatives of artistic expression and the invaluable contribution it makes to society.
“As a bank firmly rooted in the community and understanding the needs of the different contributors to the arts industry, we believe that supporting the arts not only speaks to our values of being connectors of positive change but enables us to be a catalyst of opportunities to those who need it the most,” added Pack.
Cota’s rector, Angelika Schroeder, said: “We received positive feedback during the workshop. For most of our students, especially the first-years, this was good exposure for them to start their careers in the arts industry.”
The Bank Windhoek Arts Entrepreneurship Workshop exposed participating students to subject matters such as: artists’ professional business writing, crafting and writing winning proposals, oral presentations, brand building, understanding public relations, how to operate a business, marketing and revenue generation and how to groom a business effectively.
Vague commended Bank Windhoek for joining hands with Cota to allow a platform for them to realise their dreams, and encouraged other youths to stand up for themselves and have passion at all times. They assured the nation will get to see them soon as they prepare to take the arts industry by storm. “We hope that Bank Windhoek continues to support Namibian art in all its forms and genres,” said Ndaitwah.