Telling Namibian stories
Bank Windhoek launched a new television campaign 'Journeying Together'.
18 April 2019 | Art and Entertainment
MAGNIFICENT: Some of the behind the scenes snapshots of Bank Windhoek’s television campaign, ‘Journeying Together’. Photo: Bank Windhoek
Bank Windhoek's campaign 'Journeying Together' focuses on the bank's robust, trusted and lasting relationships with its customers that have spanned the past 37 years. Journeying Together tells stories of ordinary Namibians at different stages of their lives and Bank Windhoek, a wholly owned Namibian bank strives to support all Namibians, no matter their journey. In producing the television commercials, the bank was deliberate in collaborating with only local marketing, advertising and entertainment industry experts to bring the campaign to life. “It is very important for us to tell everyday stories that Namibian audiences can relate to. More importantly, we needed to showcase that Namibian skills and talent can capture these stories beautifully for television and cinema,” said Bank Windhoek's executive marketing officer Jacquiline Pack. Local photography company, CreativeLAB and PageTen Productions joined forces with Bank Windhoek's in-house creative services team to create the campaign. The campaign comprises television, radio and print advertisements as well as digital advertising.