New fresh Bahri season set to increase output
06 December 2018 | Business
The company is one of only a handful of known producers of fresh Bahri dates in the southern hemisphere. These dates, while relatively unknown in Europe and the US, remain a sought-after delicacy in the Middle East with rising demand from the Muslim Asian markets.
The manaing director of Desert Fruit Namibia, Seth Holmes, says the company’s focus has been to increase quality and date size - pushing the envelope of the delicacy market.
“The young trees are reaching production maturity and the tree health is reflected in the fruit quality. We will introduce a new line of 1kg loose fresh Bahri punnets to complement the existing 5kg fresh pack carton. This is meant for convenience shopping at the retailer and we are excited about this addition to our product range.”
Seth says buyers have already started placing their orders for the upcoming season and more orders are expected as last year’s produce was exported to the United Arab Emirates (UAE), Malaysia, Indonesia, Maldives and Switzerland.
“The produce will be harvested from late January through to the end of March and it is looking good as we are able to deliver Bahri for an extended season to all our customers,” he said.
The Bahri date is traditionally eaten fresh and crisp with a very sweet juice, the date is also allowed to age slowly on the table of the end user, making a very soft, naturally ripened date super sweet and tasting of caramel – most certainly a unique and highly anticipated taste for all date lovers.