Mshasho named ‘second most admired brand in Namibia’

01 June 2020 | Art and Entertainment

STAFF REPORTER

WINDHOEK

The Mshasho brand has set its goals on building and maintaining a reputable identity since its establishment in 2004. Today, not only has it set records as a trending brand countrywide, but it has been identified as the second most admired brand in Namibia.
Brand Africa 100, a marketing and advertising network aimed at creating a positive image for Africa, recently announced the top 10 most admired Namibian brands.
After a survey of 50 Namibian brands, MTC was named the most admired brand in Namibia, with Mshasho earning the second spot and Top Score coming in third.
Other brands named in the top 10 are, in order: GMP, Tafel Lager, Telecom Namibia, Windhoek Lager, Nammilk, Shilongo Leather Works Namibia and Namib Mills.
Furthermore, Namibia Breweries Limited was recognised as the most admired brand listed on the Namibian Stock Exchange, while Mshasho was named the number one African brand in Namibia, ahead of MTN and DStv, with local stalwart brands Windhoek Lager and MTC rounding out the top five.
Certificates were awarded to the top three brands.

Omushasho, aka shotgun
Founded and owned by Namibian musician and entrepreneur Martin Morocky, better known as King Tee Dee, the name Mshasho was derived from Omushasho, which means shotgun in Oshiwambo.
King Tee Dee has placed his brand on the map and continues to lay claims as being the most successful clothing labels designed and manufactured locally.
It has become a culture for Mshasho fans to wear the brand’s clothing, and it is currently the most popular local gear amongst the Namibian youth.
The brand had a music record label as well, but has recently centered around apparel with the aim of attracting investors to invest in the brand.
As world demand grows, Mshasho apparel is growing towards an international level and delivering to all African countries.

Four years
On the Brand Africa acknowledgement, King Tee Dee said: “Thank you, thank you! I can’t thank you enough!
“I took a break of four years from music to focus and push the Mshasho brand to international standard and here are the results of me being out of the studio for four years. Now let’s take it to the world together”.
Brand Africa was founded by Thebe Ikalafeng in 2009 as a non-profit civil society vehicle to mobilise Africans and the diaspora to proactively drive a brand-led African agenda. It was launched with a forum on 16 September 2010 in South Africa.


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