Meatco to supply UK retail giant
Namibia’s leading beef producer, Meatco, has been given the green light to supply meat to the United Kingdom’s largest pub retailer and brewer.
According to Meatco, it recently received approval to serve premium meat to Greene King, a company that was founded in 1799 and owns approximately 3 000 outlets in the UK.
Meatco however did not indicate how much meat it will be supplying to Greene King.
According to the company’s quality assurance manager, Marchella Somaes, the Britons conducted a supplier audit based on their standards and International Food Safety Standards (IFS) through which Meatco was approved as the supplier to their chain of businesses.
“The company will conduct similar audits every two years at the Meatco factory to ensure continuous compliance,” Somaes said.
According to Meatco, Greene King is one of the major groups in the UK hotel, restaurant and catering sector with its headquarters based in Suffolk, England.
It owns hotels, pubs and restaurants that are spread across the UK and which have been trading for over 200 years.
Their various brands include Hungry Horse, which just opened its 200th site, Chef and Brewer, Loch Fyne, a premium seafood restaurant, and Old English Inns.
Meatco says that the deal with Greene King will further grow the sales opportunities in export markets for Meatco’s Nature’s Reserve beef brand.
Meatco exports to the European Union (EU), the UK, Norway and South Africa, and new markets in the United States, China and Hong Kong have recently been cleared. The EU, UK and Norwegian markets account for 43.2% of Meatco’s sales by volume, while South Africa and Namibia make up 55.72%.
The company generated N$795 million in foreign sales during the 2017/18 financial year in comparison to N$1.2 billion the previous year.
Last year a total 37 000 tons of beef were exported of which 9 400 tons were exported to South Africa and the European Union, the UK, Reunion and Norway received 9 500 tons.
ELLANIE SMIT
According to Meatco, it recently received approval to serve premium meat to Greene King, a company that was founded in 1799 and owns approximately 3 000 outlets in the UK.
Meatco however did not indicate how much meat it will be supplying to Greene King.
According to the company’s quality assurance manager, Marchella Somaes, the Britons conducted a supplier audit based on their standards and International Food Safety Standards (IFS) through which Meatco was approved as the supplier to their chain of businesses.
“The company will conduct similar audits every two years at the Meatco factory to ensure continuous compliance,” Somaes said.
According to Meatco, Greene King is one of the major groups in the UK hotel, restaurant and catering sector with its headquarters based in Suffolk, England.
It owns hotels, pubs and restaurants that are spread across the UK and which have been trading for over 200 years.
Their various brands include Hungry Horse, which just opened its 200th site, Chef and Brewer, Loch Fyne, a premium seafood restaurant, and Old English Inns.
Meatco says that the deal with Greene King will further grow the sales opportunities in export markets for Meatco’s Nature’s Reserve beef brand.
Meatco exports to the European Union (EU), the UK, Norway and South Africa, and new markets in the United States, China and Hong Kong have recently been cleared. The EU, UK and Norwegian markets account for 43.2% of Meatco’s sales by volume, while South Africa and Namibia make up 55.72%.
The company generated N$795 million in foreign sales during the 2017/18 financial year in comparison to N$1.2 billion the previous year.
Last year a total 37 000 tons of beef were exported of which 9 400 tons were exported to South Africa and the European Union, the UK, Reunion and Norway received 9 500 tons.
ELLANIE SMIT
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