Local song to shake things up

Namibia's favourite beer, Tafel Lager, has something very special for Namibians for this year's independence celebrations.

01 March 2019 | Art and Entertainment

To celebrate the country’s 29th year of independence, Tafel Lager has launched a one-of-a-kind brand campaign, inspired by the sentiment that there’s more that connects us than that which divides us.
Through their advertising agency Weathermen & Co., Tafel Lager has taken creativity to another level by bringing Namibians together through an unprecedented digital campaign, using WhatsApp as the platform for entries and engagement.
Tafel Lager has invited Namibians over the age of 18 to submit their very own unique beat, tune and dance moves and they don’t have to be a professional to participate.
“Music is the universal language that connects Namibians across all cultures. We are thus excited to launch this fun initiative, creating a beat that is made of Namibia,” Tafel Lager said.
To participate in the ‘Beat of Namibia’ campaign, all you have to do is SMS the word ‘Tafel’ to 77700 and you will receive a link on your WhatsApp line. You will then be able to shareyour tunes, beats and moves.
Launched on 22 February, the campaign has already received thousands of entries. An automated draw tool will be used to randomly select participants to be rewarded with airtime vouchers and Tafel Lager hampers.
This is definitely one campaign to keep an eye on. Make sure to follow the journey with great anticipation.

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