From cow to cone
Café Cramer’s has become an institution in Namibia, where customers gather to experience a delightful atmosphere and enjoy ice cream of the highest quality.
Justicia Shipena
Café Cramer’s is located on the ground floor of the new FNB headquarters in Independence Avenue, across from the Carl List Mall and Avani Hotel.
The café is run and owned by Ernst Cramer and his wife Ina. Cramer’s is best known for its famous homemade ice cream and waffles.
Cramer’s goals are to supply a unique product at a reasonable and affordable price, and to have locally made ice cream across the country.
The café currently employees a total of 16 employees who are mostly students. The employees work on a shift basis - in the mornings, afternoons and night.
Ernst told Careers that the ice cream business has been running from 2013. It was first a home-run business in Windhoek at the Deutsche Höhere Privatschule site, then later moved to the family farm.
“At the farm we then supplied to shops in Windhoek such Spar and several hotels and restaurants as well,” he said.
Ernst said they later experienced challenges with regard to logistics; this the led to the business moving back to Windhoek.
“We first supply to our own café, then after we supply to other outlets,” he said.
Ernst added that they used to supply to other towns outside Windhoek, such Swakopmund, but stopped it due to experiencing transport issues, and because this was not financially viable.
Their ice cream is manufactured at their family farm called Rogers, which is situated in the eastern part of the country.
Cramer’s ice cream is handcrafted using organic milk and cream from their farm kitchen and is sold at Cramer’s café and various supermarkets.
They usually use locally grown fruits, hence their flavours change according to the growing season.
They don’t add any artificial flavouring, colouring, stabilisers, preservatives and the like to their products.
Cramer’s also serves smoothies, milkshakes, coffee and sundowners like wine, beer and other drinks, as well as snacks like brötchens, soup, salads and samosas are also part of their menu.
Cramer’s runs an online marketing strategy on Facebook and Instagram and they also market via live music and ice cream tasting and other social media platforms.
What makes Cramer’s unique is that it hosts different activities such as salsa nights, live performances by local artists and many more, to engage with customers.
It offers an exclusive, safe place and a niche for products of great quality.
Café Cramer’s is located on the ground floor of the new FNB headquarters in Independence Avenue, across from the Carl List Mall and Avani Hotel.
The café is run and owned by Ernst Cramer and his wife Ina. Cramer’s is best known for its famous homemade ice cream and waffles.
Cramer’s goals are to supply a unique product at a reasonable and affordable price, and to have locally made ice cream across the country.
The café currently employees a total of 16 employees who are mostly students. The employees work on a shift basis - in the mornings, afternoons and night.
Ernst told Careers that the ice cream business has been running from 2013. It was first a home-run business in Windhoek at the Deutsche Höhere Privatschule site, then later moved to the family farm.
“At the farm we then supplied to shops in Windhoek such Spar and several hotels and restaurants as well,” he said.
Ernst said they later experienced challenges with regard to logistics; this the led to the business moving back to Windhoek.
“We first supply to our own café, then after we supply to other outlets,” he said.
Ernst added that they used to supply to other towns outside Windhoek, such Swakopmund, but stopped it due to experiencing transport issues, and because this was not financially viable.
Their ice cream is manufactured at their family farm called Rogers, which is situated in the eastern part of the country.
Cramer’s ice cream is handcrafted using organic milk and cream from their farm kitchen and is sold at Cramer’s café and various supermarkets.
They usually use locally grown fruits, hence their flavours change according to the growing season.
They don’t add any artificial flavouring, colouring, stabilisers, preservatives and the like to their products.
Cramer’s also serves smoothies, milkshakes, coffee and sundowners like wine, beer and other drinks, as well as snacks like brötchens, soup, salads and samosas are also part of their menu.
Cramer’s runs an online marketing strategy on Facebook and Instagram and they also market via live music and ice cream tasting and other social media platforms.
What makes Cramer’s unique is that it hosts different activities such as salsa nights, live performances by local artists and many more, to engage with customers.
It offers an exclusive, safe place and a niche for products of great quality.
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