'Dying to get there'
The sponsors want to save as many lives as possible on Namibian roads this festive season.
Total Namibia, in partnership with Namibia Media Holdings (NMH), yesterday launched a road-safety awareness campaign with the theme ''Dying To Get There'' that is slated for the festive season.
Speaking at the launch of the campaign NMH marketing manager Hennie Geldenhuys said NMH was delighted to work with Total Namibia in ensuring that the public is educated on road safety.
“Every year we at NMH report on the number of accidents on Namibian roads and on the number of people dying on our roads every single day. Even more so this festive season,” he said. “Although Namibia''s road network is regarded as one of the best on the continent, road traffic accidents are the biggest cause of death in Namibia, and causes can be linked to speeding and reckless driving, general non-observance of traffic rules and animals on roads in some cases.”
The campaign will run in the three NMH publications Namibian Sun, Republikein and Allgemeine Zeitung. It is supported by Total Namibia and the Motor Vehicle Accident (MVA) Fund.
Geldenhuys appealed to the public to take part in the SMS competitions that the campaign will include and said they should be mindful of the campaign messages regarding road safety.
Morne Gerber, Total Namibia sales and marketing manager, said they want to save as many lives as possible on Namibian roads.
“I''m sure we are going to make an impact this year in reducing the road accident deaths,” said Gerber.
MVA Fund spokesperson Mona-Liza Garises said the latest statistics indicate that car crashes have declined by 5% and that injuries in crashes have gone by 9%.
Fatalities this year declined by 2% against last year. She added that almost 600 people died on Namibian roads this year alone.
“Seventeen percent of these people have lost their lives in mass casualties. At MVA Fund we are saying this 597 lives are 597 too many,” she said.
Garises said the fatality rate on Namibian roads was worrying and she hoped the awareness campaign would make an impact this festive season.
Speaking at the launch of the campaign NMH marketing manager Hennie Geldenhuys said NMH was delighted to work with Total Namibia in ensuring that the public is educated on road safety.
“Every year we at NMH report on the number of accidents on Namibian roads and on the number of people dying on our roads every single day. Even more so this festive season,” he said. “Although Namibia''s road network is regarded as one of the best on the continent, road traffic accidents are the biggest cause of death in Namibia, and causes can be linked to speeding and reckless driving, general non-observance of traffic rules and animals on roads in some cases.”
The campaign will run in the three NMH publications Namibian Sun, Republikein and Allgemeine Zeitung. It is supported by Total Namibia and the Motor Vehicle Accident (MVA) Fund.
Geldenhuys appealed to the public to take part in the SMS competitions that the campaign will include and said they should be mindful of the campaign messages regarding road safety.
Morne Gerber, Total Namibia sales and marketing manager, said they want to save as many lives as possible on Namibian roads.
“I''m sure we are going to make an impact this year in reducing the road accident deaths,” said Gerber.
MVA Fund spokesperson Mona-Liza Garises said the latest statistics indicate that car crashes have declined by 5% and that injuries in crashes have gone by 9%.
Fatalities this year declined by 2% against last year. She added that almost 600 people died on Namibian roads this year alone.
“Seventeen percent of these people have lost their lives in mass casualties. At MVA Fund we are saying this 597 lives are 597 too many,” she said.
Garises said the fatality rate on Namibian roads was worrying and she hoped the awareness campaign would make an impact this festive season.
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Namibian Sun
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