Creative go-getters
Elizabeth Joseph
Trendquest Media is the new kid on the block in the media monitoring industry.
The women behind this brand is Ndeyapo Mbudje, who is the public relations officer and a media graduate from the Namibia University of Science and Technology (Nust), and Julia Ya Kasita-Nalisa, the media content researcher, who has been in the industry for more than 12 years.
Trendquest was established in November, after months of planning, in a bid to make sure that 2018 ends with a bang. The two ladies are excited about the change they are about to bring.
The dream started when Mbudje and Ya Kasita-Nalisa decided it was time to spread their wings and find other ways to make a direct and positive impact on the economy. The two were colleagues and gained experience from working at various media monitoring companies, including Media Tenor Namibia, Survey Warehouse and NaMedia. Their main objective is to analyse all indigenous media (TV, radio, print and social) content consistently, so as to optimise an establishment’s public relations and communication strategies.
“I have been in the media monitoring industry for a while, and I have worked with enough people to know the ins and outs. I wanted to branch out and challenge myself further,” Ya Kasita-Nalisa said.
Mbudje said her passion for media has always been evident.
From completing her studies in new media at the College of the Arts (Cota) to venturing into deeper media studies at Nust, she has always found a way to feed her passion and learn more about the media industry.
“I am very inquisitive by nature, so it made sense to go into media. Determination fuels passion and there has not been a day where I have regretted the decision my partner and I made,” Mbudje said.
The genesis
The idea behind the name Trendquest Media came from the owners wanting to stay relevant in terms of trends and what their clients might want to know about topics related to their brand’s reputation maintenance.
The idea is to search for what is currently happening and to be proactive in terms of public perception, in order to optimise opportunities for positive endorsements by own and related sources.
Currently the company is solely comprised of Mbudje and her partner, but they will be welcoming another member to their team early next year.
The next few years
“We want to employ at least four data analysts in the next two years, because we need people to be able to track data of both broadcast and print media. With the growth of the team, we will need a bigger space, so that is in the pipeline,” Ya-Kasita Nalisa said.
The company currently has a Facebook page -TrendQuest Media Namibia - and wishes to branch out to other social media platforms early next year.
Trendquest Media is the new kid on the block in the media monitoring industry.
The women behind this brand is Ndeyapo Mbudje, who is the public relations officer and a media graduate from the Namibia University of Science and Technology (Nust), and Julia Ya Kasita-Nalisa, the media content researcher, who has been in the industry for more than 12 years.
Trendquest was established in November, after months of planning, in a bid to make sure that 2018 ends with a bang. The two ladies are excited about the change they are about to bring.
The dream started when Mbudje and Ya Kasita-Nalisa decided it was time to spread their wings and find other ways to make a direct and positive impact on the economy. The two were colleagues and gained experience from working at various media monitoring companies, including Media Tenor Namibia, Survey Warehouse and NaMedia. Their main objective is to analyse all indigenous media (TV, radio, print and social) content consistently, so as to optimise an establishment’s public relations and communication strategies.
“I have been in the media monitoring industry for a while, and I have worked with enough people to know the ins and outs. I wanted to branch out and challenge myself further,” Ya Kasita-Nalisa said.
Mbudje said her passion for media has always been evident.
From completing her studies in new media at the College of the Arts (Cota) to venturing into deeper media studies at Nust, she has always found a way to feed her passion and learn more about the media industry.
“I am very inquisitive by nature, so it made sense to go into media. Determination fuels passion and there has not been a day where I have regretted the decision my partner and I made,” Mbudje said.
The genesis
The idea behind the name Trendquest Media came from the owners wanting to stay relevant in terms of trends and what their clients might want to know about topics related to their brand’s reputation maintenance.
The idea is to search for what is currently happening and to be proactive in terms of public perception, in order to optimise opportunities for positive endorsements by own and related sources.
Currently the company is solely comprised of Mbudje and her partner, but they will be welcoming another member to their team early next year.
The next few years
“We want to employ at least four data analysts in the next two years, because we need people to be able to track data of both broadcast and print media. With the growth of the team, we will need a bigger space, so that is in the pipeline,” Ya-Kasita Nalisa said.
The company currently has a Facebook page -TrendQuest Media Namibia - and wishes to branch out to other social media platforms early next year.
Comments
Namibian Sun
No comments have been left on this article