Creating positives from negatives
Legit Photography chats about growth, projects and the industry of pictures in Namibia.
The name Legit Photography is one that is not new on the media scene.
It was founded and is owned and by Andrew Ingo who describes himself as a humble, observant and eager photographer who wants to change the local fashion scene. Having won the Favourite Photographer of the Year 2017 at the Simply You Lifestyle and Fashion Awards, Legit Photography has continued to inspire and help in the industry with awesome projects. Inspired by local photographer Martin Amushendje, Legit Photography focuses on fashion, wedding and event-based photography and is taking the industry by storm.
This week, he chats to tjil about his Legit Project Exposure and how he is ploughing back into the community.
T jil (T): When did your passion for photography begin?
Legit Photography (LP): I worked at a company where my manager was obsessed with photography. It was initially annoying as I had no knowledge whatsoever but as time went on I grew fond of it. I used to rent a camera for gigs until my parents brought me my first camera and I never looked back.
T: How would you describe your photography?
LP: Legit. Haha.
T: What's the best thing about being a photographer?
LP: You honestly get to meet new people with their different backgrounds and it teaches one a lot. I also get to travel to places you have never been to before.
It also has perks like meeting and working alongside famous people.
What I really love is the fact that people compliment my work and it gets displayed in public.
T: You went off the grid for a while, what happened?
LP: I was awarded Favourite Photographer of the year 2017 at the Lifestyle and Fashion Awards. Just as I thought things were finally settling for me I ran into bad luck and I went off the grid. I was literally at the verge of giving up but I came out of my darkness. I have been away for six months and I am back now, for good.
T: What are the biggest challenges of working in fashion photography?
LP: That your mind needs to stay updated to every new trend that comes out that everyone wants to try out and what you want to try out too. Having the wrong lens can also be challenging especially in fashion photography.
T: What project are you working on now?
LP: I am busy with Legit Project Exposure. It's a project to create a platform for the less fortunate models based in the north.
The idea is to have photo shoots with the models in their hometowns instead of them having to travel to Windhoek for their Z-Cards and portfolios. I also started this project to showcase with physical evidence the potential north-based models and makeup artists have. The first project is completed already which consisted 15 female models and as we speak we busy scouting 25 to 30 female and male models for this month's shoots. Interested parties can reach me through my social media pages @legitmediainc.
T: What is it like to always be working with new stylists, models, and designers?
LP: It's amazing because it is collaborative work you know, you are never alone and there is so much to learn from all of them.
T: How important is communication during a shoot?
LP: From what I have experienced specially with upcoming models it's very important to communicate with them to make them comfortable around you in order for them to unleash their true potential. Make them smile and laugh so they loosen up. Make them feel like they have known you forever and feel like they already want to tell you everything about them. Communicate with them after the shoot as well and build that working relationship.
T: What kind of impact do you hope to make in the fashion industry?
LP: Photography plays a major role in global fashion cultures and its local industry. It is commanding an increasing share of public consciousness. I hope to be one of the best and have everyone from around the world crave to work with me. I would like to go down as one of those who paved the way.
T: If you could tell yourself anything when you first started out, what would you say?
LP: Andrew Ingo stop allowing critics to get to you.
Fact box
Prime or zoom: Prime
Favourite accessory: Necklace and rings
Favourite photography website: www.pintrest.com
Lens of choice: Canon 70-200 mm f.2.8L IS II
Person eager to work with the most: Beyonce
June Shimuoshili
PHOTOS: Legit Photography
It was founded and is owned and by Andrew Ingo who describes himself as a humble, observant and eager photographer who wants to change the local fashion scene. Having won the Favourite Photographer of the Year 2017 at the Simply You Lifestyle and Fashion Awards, Legit Photography has continued to inspire and help in the industry with awesome projects. Inspired by local photographer Martin Amushendje, Legit Photography focuses on fashion, wedding and event-based photography and is taking the industry by storm.
This week, he chats to tjil about his Legit Project Exposure and how he is ploughing back into the community.
T jil (T): When did your passion for photography begin?
Legit Photography (LP): I worked at a company where my manager was obsessed with photography. It was initially annoying as I had no knowledge whatsoever but as time went on I grew fond of it. I used to rent a camera for gigs until my parents brought me my first camera and I never looked back.
T: How would you describe your photography?
LP: Legit. Haha.
T: What's the best thing about being a photographer?
LP: You honestly get to meet new people with their different backgrounds and it teaches one a lot. I also get to travel to places you have never been to before.
It also has perks like meeting and working alongside famous people.
What I really love is the fact that people compliment my work and it gets displayed in public.
T: You went off the grid for a while, what happened?
LP: I was awarded Favourite Photographer of the year 2017 at the Lifestyle and Fashion Awards. Just as I thought things were finally settling for me I ran into bad luck and I went off the grid. I was literally at the verge of giving up but I came out of my darkness. I have been away for six months and I am back now, for good.
T: What are the biggest challenges of working in fashion photography?
LP: That your mind needs to stay updated to every new trend that comes out that everyone wants to try out and what you want to try out too. Having the wrong lens can also be challenging especially in fashion photography.
T: What project are you working on now?
LP: I am busy with Legit Project Exposure. It's a project to create a platform for the less fortunate models based in the north.
The idea is to have photo shoots with the models in their hometowns instead of them having to travel to Windhoek for their Z-Cards and portfolios. I also started this project to showcase with physical evidence the potential north-based models and makeup artists have. The first project is completed already which consisted 15 female models and as we speak we busy scouting 25 to 30 female and male models for this month's shoots. Interested parties can reach me through my social media pages @legitmediainc.
T: What is it like to always be working with new stylists, models, and designers?
LP: It's amazing because it is collaborative work you know, you are never alone and there is so much to learn from all of them.
T: How important is communication during a shoot?
LP: From what I have experienced specially with upcoming models it's very important to communicate with them to make them comfortable around you in order for them to unleash their true potential. Make them smile and laugh so they loosen up. Make them feel like they have known you forever and feel like they already want to tell you everything about them. Communicate with them after the shoot as well and build that working relationship.
T: What kind of impact do you hope to make in the fashion industry?
LP: Photography plays a major role in global fashion cultures and its local industry. It is commanding an increasing share of public consciousness. I hope to be one of the best and have everyone from around the world crave to work with me. I would like to go down as one of those who paved the way.
T: If you could tell yourself anything when you first started out, what would you say?
LP: Andrew Ingo stop allowing critics to get to you.
Fact box
Prime or zoom: Prime
Favourite accessory: Necklace and rings
Favourite photography website: www.pintrest.com
Lens of choice: Canon 70-200 mm f.2.8L IS II
Person eager to work with the most: Beyonce
June Shimuoshili
PHOTOS: Legit Photography
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