Bank Gaborone brand realigned
Bank Gaborone was the strongest performer in the Capricorn group for the past fiscal year which ended on 30 June 2017.
Staff reporter - Last week Bank Gaborone celebrated the launch of its refreshed brand as a member of the Capricorn Group.
Capricorn Group embarked on a brand architecture journey in 2016 which has led to Bank Gaborone evolving its current brand to align with the brand of the group.
More than eleven years ago Capricorn Group decided to enter the Botswana financial services sector with the establishment of Bank Gaborone. By January 2017, Capricorn Group acquired the controlling shareholding of 68.7% in Capricorn Investment Holdings Botswana Limited, which in turn holds 100% of the share capital in Bank Gaborone.
Capricorn Group is a regional financial services group operating as an investment holding company with interests in banking, insurance, asset management and microfinance in Namibia, Botswana and Zambia. The group was incorporated in September 1996 and has been listed on the local index of the Namibian Stock Exchange (NSX) since June 2013. Its main shareholders are Capricorn Investment Holdings (CIH) and the Government Institutions Pension Fund (GIPF), the largest institutional investor in Namibia.
Sybrand A. Coetzee, the managing director of Bank Gaborone, says “our refreshed brand signifies a pathway of progression for the bank and all its stakeholders. It gives us a fresh new look, along with the change in our look we have a new brand purpose - to be a connector of positive change, and new values – Open, Inspired and Dedicated.”
Marlize Horn, group executive for brand and corporate affairs said: “Bank Gaborone was the strongest performer in the group for the past fiscal year which ended on 30 June 2017, showing growth in revenue of 28.4% and 98% improvement in profit after tax.”
Dominance
Horn further confirmed the intention of the shareholders to build a strong bank in Botswana. Capricorn Group will remain committed to providing support to the bank, so that it can become a more dominant player in the financial sector in Botswana. As the group’s identity and ethos are so closely linked to the well-being of the countries within which it operates: Namibia, Botswana and Zambia, there is a shared responsibility to bring positive change, thereby creating an environment of empowerment and prosperity for all, she said.
“You will start to see changes in our logo application on communication material and some infrastructure elements. We will ensure that our customers experience the positive change we are talking about,” said Sandra Mokobi, marketing and corporate communications manager of Bank Gaborone, when outlining the journey ahead.
Bank Gaborone provides retail banking services across a network of 9 retail branches, 12 Bank Gaborone Finance unsecured lending offices and 17 ATMs throughout the country. Bank Gaborone offers a suite of products and services ranging from transactional accounts, savings accounts, investment accounts, business banking, SME banking, treasury services including foreign exchange services, property finance, vehicle finance, and electronic channels including E-pula Internet Banking and Tobetsa Mobile Banking and SMS Alertz.
Capricorn Group embarked on a brand architecture journey in 2016 which has led to Bank Gaborone evolving its current brand to align with the brand of the group.
More than eleven years ago Capricorn Group decided to enter the Botswana financial services sector with the establishment of Bank Gaborone. By January 2017, Capricorn Group acquired the controlling shareholding of 68.7% in Capricorn Investment Holdings Botswana Limited, which in turn holds 100% of the share capital in Bank Gaborone.
Capricorn Group is a regional financial services group operating as an investment holding company with interests in banking, insurance, asset management and microfinance in Namibia, Botswana and Zambia. The group was incorporated in September 1996 and has been listed on the local index of the Namibian Stock Exchange (NSX) since June 2013. Its main shareholders are Capricorn Investment Holdings (CIH) and the Government Institutions Pension Fund (GIPF), the largest institutional investor in Namibia.
Sybrand A. Coetzee, the managing director of Bank Gaborone, says “our refreshed brand signifies a pathway of progression for the bank and all its stakeholders. It gives us a fresh new look, along with the change in our look we have a new brand purpose - to be a connector of positive change, and new values – Open, Inspired and Dedicated.”
Marlize Horn, group executive for brand and corporate affairs said: “Bank Gaborone was the strongest performer in the group for the past fiscal year which ended on 30 June 2017, showing growth in revenue of 28.4% and 98% improvement in profit after tax.”
Dominance
Horn further confirmed the intention of the shareholders to build a strong bank in Botswana. Capricorn Group will remain committed to providing support to the bank, so that it can become a more dominant player in the financial sector in Botswana. As the group’s identity and ethos are so closely linked to the well-being of the countries within which it operates: Namibia, Botswana and Zambia, there is a shared responsibility to bring positive change, thereby creating an environment of empowerment and prosperity for all, she said.
“You will start to see changes in our logo application on communication material and some infrastructure elements. We will ensure that our customers experience the positive change we are talking about,” said Sandra Mokobi, marketing and corporate communications manager of Bank Gaborone, when outlining the journey ahead.
Bank Gaborone provides retail banking services across a network of 9 retail branches, 12 Bank Gaborone Finance unsecured lending offices and 17 ATMs throughout the country. Bank Gaborone offers a suite of products and services ranging from transactional accounts, savings accounts, investment accounts, business banking, SME banking, treasury services including foreign exchange services, property finance, vehicle finance, and electronic channels including E-pula Internet Banking and Tobetsa Mobile Banking and SMS Alertz.
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