Wieland is Dunes Mall's first influencer

31 July 2020 | Art and Entertainment

ADOLF KAURE

WALVIS BAY



Namibian beauty queen and entrepreneur Andeline Wieland recently secured an agreement to be Dunes Mall's first influencer.

Hailing from Swakopmund, Wieland was crowned Miss Teen in 2012, was the first runner-up at Miss Namibia in 2016 and won Miss Continents in 2017. She also took part in the last season of The Bachelor South Africa, vying for the love and attention of Mark Butler.

She said she feels honoured and privileged for the opportunity.

“With shipping being so minimal at the coast, I have always made a point of going to Walvis Bay to get my mall fix and being able to partner with a local business is ultimately what I aim to do,” she said.

According to Wieland, the discussion for the collaboration started towards the end of The Bachelor South Africa's broadcast on M-Net.



Boosting brands

“I've always wanted to use my platform to promote local businesses and to also educate my followers. Being the fashion influencer for Dunes Mall really fit that description for me,” she said.

She added that the partnership will help immensely in boosting her brand.

“I've always wanted to raise awareness of the arts and creative industries in Namibia. I am very business-oriented and know what businesses need in terms of marketing, but also push boundaries in terms of content creation.

“It's a new challenge for myself and I am very glad I have been given the opportunity.”



Fashion road map

Wieland said part of her tasks as an influencer include focusing on what stores in the Walvis Bay mall are currently offering.

“I will also be giving tips and advice on how to dress for your body type, skin tone and shape. I will just generally provide a 'fashion road map' to help locals make the most of their trip to Dunes Mall,” she said.

The 25-year-old hopes to boost the mall to promote the fashion brands it stocks and create content on social media that can give insight and make clothes and accessories shopping less daunting.

Dunes Mall opened on 26 October 2017, bringing with it many new and exciting stores to the harbour town.