VidCon hosts first ever VidCon Now Africa

09 July 2021 | Art and Entertainment


Global digital and innovative annual event VidCon hosted the first ever VidCon Now Africa on Wednesday, 7 July, online.

The event focused on African talent and the relationship between creativity and the digital world.

The newest member of the ViacomCBS Networks Africa (VCNA) culture squad, Nickelodeon presenter of NickMusic on DSTV channel NickToons, creative entrepreneur, social change-maker and conversation strategist Lerai Rakoditsoe joined the event as host, bringing an insightful perspective as a moderator as she also lives within the creative space. Her youthful perspective is what guided the conversation under the theme ‘Real awakening of connecting and recognising black excellence: Empowering the black African voice while shining a spotlight on African talent.’

Digital lifestyle space

Joining the panel discussion was influencer, media personality and award-winning digital content creator Mihlali Ndamase. Her insights into the conversation provided intel into the digital lifestyle space and how her popularity has contributed to the overall cyber content creation movement.

Also joining the dynamic panel conversation was award-winning contemporary multimedia visual artist Trevor Stuurman. His work notably transcends into the global space, with social media being a successful tool to have his work be globally recognised.

Authentic African storytelling

Kenyan TV star, model, fashionista, reality star and digital content creator for the millennial mommy movement, Diana Marua joined the panel from an eastern African perspective.

Her social media presence, on Instagram specifically, has contributed to her already rising career and her insights highlighted the need for brand diversity in digital spaces when speaking to African black women.

Last on the panel and endorsing VCNA’s allegiance to authentic African storytelling was Nigeria’s Chuey Chu. The TV host, compère, content connoisseur, director, self-proclaimed fixer and social media sensation is an artist whose work has been magnified by digital platforms, making his directorial and storytelling artistic perspective relevant to the conversation of content creation in the digital space.

You can still follow the conversation and event details by following @VidCon on Twitter, Facebook and Instagram.