Strengthening news from the sub-region

20 August 2019 | Africa

The Southern African Broadcasting Association (Saba), in partnership with the national broadcasters of countries in the region, officially commissioned the Eye on SADC news programme in Windhoek on Friday.

'Eye on SADC' is a regional current affairs programme that is aired by the Namibian Broadcasting Corporation (NBC) weekdays at 13:30.

The programme is hosted by Ndishishi Hamufungu, and the content is contributed by the 16 member states sent via a link to NBC. Currently, Eye on SADC is broadcast in 10 SADC member states.

“It has been a very interesting journey to witness the development of this programme and being the bridge between the news and the people,” said Hamufungu.

The event was officiated by President Hage Geingob, who handed over the chairmanship of SADC to John Magufuli this weekend. Speaking at the event, Geingob said SADC member states understand and appreciate the role of the media.

“The fourth estate helps our governance architecture by ensuring that government and the private sector are regularly scrutinised, thereby ensuring transparency and accountability across the board.

“This is truly a realisation of our regional integration agenda and speaks volumes about the notion of Africans working towards creating, managing and disseminating their own narrative as far as news is concerned,” said Geingob.

The commissioning of the programme was also attended by information minister Stanley Simataa, NBC director-general Stanley Similo and eSwatini's television authority CEO Austin Dlamini.

“About two years ago we were informed that we must come up with a product offering that should speak to the region; where stories are told from the perspective of what is happening within SADC, but with an influence that should be going beyond SADC and globally,” said Similo.