Namibian beef finally enters Chinese market

27 June 2019 | Business

Meatco's first consignment of Namibian beef was finally released into the Chinese market this week after it was exported in March.

Namibian ambassador to China Elia Kaiyamo this week welcomed the first batch of Namibian beef to China, which is the largest consumer market in the world. Kaiyamo welcomed the consignment of pure Namibian beef during a ceremony in Shijiazhuang, situated in China's Hebei province.

At the end of March, Namibia became the first African country to export beef to China when it sent its first consignment of 21 tonnes.

“The significance of the consignment of Namibian beef is more than just adding yet another high-quality ingredient to the Chinese people's plate and marks the success of the two countries in the realisation of a win-win cooperation and happiness for all featured in the vision of Sino-African community with a shared future,” said Kaiyamo.

Meatco said it is very proud to be associated with this achievement and also expressed its appreciation to producers for their continued commitment in the sector.

“We are in the process of preparing other customer orders and we strive to live by our objective that of being the preferred marketing channel of Namibian livestock and to promote the most sought-after meat brands in the long-term interest of our stakeholders,” Meatco said.

China is the world's largest consumer market of beef and it is therefore an added bonus for Meatco to place its product in a niche market where the best possible returns can be achieved for producers, while contributing to the economy in a positive way.