Experienced and driven

The importance of stakeholder engagement

06 December 2019 | People

In a time where information spreads at the click of a button, managing relationships with stakeholders has become an ever more complex affair. New and emerging technologies have made the public more assertive than ever before, making misinformation, fake news and the ease with which unsubstantiated claims can be circulated pressing concerns for managing reputation.

Having recently turned 30 years old, the Government Institutions Pension Fund (GIPF) celebrated this milestone by shifting gears to implement its strategy for the 2018 to 2023 period by putting emphasis on key strategic areas.

GIPF’s vision to become a leading and model pension fund in the global arena by 2023 requires a high degree of trust between key stakeholders and the Fund. The Fund has thus signalled its commitment to improving its reputation with key stakeholders through excellent information sharing, feedback and brand management by adding to its team Edwin Tjiramba as the general manager for marketing and stakeholder engagement.

A highly experienced leader in areas such as public relations, marketing, branding and stakeholder engagement, Tjiramba joins the Fund from the University of Namibia where he was the director of communications and marketing. He is a well-rounded researcher, with experience in translational research, attained when he was a senior research and projects manager for the Social Impact Assessment and Analysis Corporation (SIAPAC).

GIPF’s commitment to implementing the 2018 to 2023 strategy has seen various specialist positions being filled to assist the CEO with the meticulous execution of the strategy and the Fund’s mandate. Tjiramba is the latest member to join the team.

His academic background includes a bachelor of law degree (LLB) and a Baccalaureus Juris (BJuris) from the University of Namibia. He also has a master’s degree in corporate communications from California State University Fullerton, USA, and a Bachelor of arts in communications with a specialisation in public relations from Pacific Lutheran University in Tacoma, Washington.

The Fund reported at its 30th anniversary celebration that it has grown its asset base to N$118 billion. This is great news for Namibia because a key aspect of the Fund’s new direction is an unwavering commitment to continue creating shared value for Namibia by making a positive contribution to the socio-economic development in the country.

Engaging stakeholders adequately at all levels cannot be over-emphasised in order to manage expectations and reputation during this ambitious time.