Creating awareness for rhino poaching, illegal timber harvesting

29 June 2021 | Art and Entertainment



We often forget the power of music and how it can actually change the world, with so much commercialisation around the music industry.
The new song ‘1 x 1’ by the Namibian-born musician EES gives us back this realisation and hope that if we stand together and fight for the good, we can make a change. He usually does very powerful party songs, but for years has been fighting for justice against rhino poaching and illegal timber harvesting and create awareness with his music about these very destructive practices by the greedy humanity.
Sonically, the song is a good mix of modern sounds and a reggae-sounding rhythm and vibe; a beautiful mix of punchy low-end synths and the rough EES voice singing.
The music video starts off with an aerial shot of a dried-out waterhole where a little boy with a black facemask is sitting next to the skull of a cow with horns and holding a Namibian flag. The whole video is in black and white and shows dramatic real-life video footage of illegal timber harvesting and rhino poaching.
The music video ends with a powerful statement ‘it’s time for change’ and the motivation to spread the message so more are aware of this situation so actual change can start to happen.