Crafting his comeuppance

Adding something new and different

03 May 2019 | Art and Entertainment

The born-again R&B singer, rapper and songwriter really made some noise with the music and fresh feeling he radiates. This talented lad has managed to swiftly grab music fans’ attention to witness his evident growth with his strings of singles and mixtapes. tjil had a chat with the guy to get closer insight on how he functions musically and what sort of domination he is going for. This is his story.

Gino Luv, real name Gino Marco Pierre-LuingiSeraun was born in Windhoek and raised at the coastal town of Swakopmund. He was bitten by the music bug in 2009 when he was 15. He shared that at the time he was signed to his first official record label called I’m A Star Records, based at Swakopmund. He reminisced sitting in the mathematics class talking about the sad departure of the late Roger and Eclipse with his friends. “One of my friends saw that I wrote lyrics at the back of my book. He asked if I was serious with this music thing and at the time I wasn’t really but I said I was.

“He introduced me to a friend of his, Solomon Santoz, who I played a beat for and he made me a part of the label instantly. That is how I ended up at I’m A Star Records,” shared Gino Luv. However sometime last year the label disbanded and even though the ship sank, Gino Luv’s dream stayed afloat. He describes his sound and music style as the triple-R effect. “Raw, real and relatable.”

He recently shared his second mixtape, Love, Thorns and a Crown since he become born again in 2013. His first mixtape was called The Journey of Resistance. He mentioned that Love, Thorns and a Crown is story of a believer trying to find his way through this new life as he faces family issues and the urge to gain financial freedom.

He explained that the love part in the title of his second mixtape talks to young female believers. “In the end I realised that although I go through so much I can only find rest, peace and joy in the hands of Jesus that is where the crown part comes to play. It is a very beautiful project even if I have to say so myself,” he said confidently.

On how the project was received, Gino Luv said that his fan base was really impressed by the quality and content of the music, which are two of the elements he puts so much effort into when creating music. “That was a great moment for me; for those two aspects of the mixtape to stand out to them,” he said.

He announced that he is in the final stages of completing another body of work, which he said will be shared on all music outlets online. “It will be available on Donlu Africa, ITunes, Sound Cloud, Deezeretc; just keep an eye on all my social media pages for the link,” he announced.

When asked where his constant flow of inspiration comes from, the singer shared that he is inspired by his daily experiences. He believes that the only way he can connect with his audience is through everyday situations, and show them that through Christ, and by His power we can make it through the storm, whatever we go through together.

“Ultimately my goal is that they may be encouraged in heart and united in love, so that they may have the full riches of complete understanding, in order that they may know the mystery of God, namely, Christ,” he said.