Publish reports for public scrutiny
While thinking out loud some day and still thinking of the players that will be left on the streets if the league does not kick off this year, I thought about sponsorship reports.
I am not ignoring the fact that before a sponsorship term comes to the end, the two parties get together and discuss the ins and outs of such a period together, before revealing whether it is willing or not to continue with such a sponsorship.
Now with that in mind, let me share my sentiments on the terms of having a sponsor and if such sponsorship contract is not renewed what can be done, obviously not to convince such a sponsor but to attract others.
I believe in transparency and that is most probably the driving force of whatever organisation, but inclusivity carries the same weight.
As we are talking about sports, to be specific football where we have seen sponsors come and go I also thought of expressing my opinion on the matter.
The fact that when a sponsor decides not to renew a contract means that the public who are also stakeholders deserve to know beyond just being told this company is not going to renew its sponsorship.
I am stating this with an argument that as an organisation you do not want to create a perception but rather have the right information out there. Now what happens is that when whoever decides not to renew their sponsorship contract is that the public assumes it was because of A, B and C but that might not be the case.
So when we have such information out you as an organisation then puts yourself in such a position that what is being portrayed about you is being an un-transparent and maybe even incompetent institution.
The releasing of a financial report which is made available to the public can mean more than what you think it can be.
Just thinking out on what role would having a financial report play both in drawing interest from the public as well as companies to invest in a sports.
Imagine having such a report that during the sponsorship period of this company we were able to do this and that, and that this what they said about the partnership and why it felt like not renewing the contract.
Such will give all the different stakeholders and those that have an interest in whatever sport to critic that report and also advise you further on what to do next. It further creates an open to public scrutiny environment that promotes transparency.
Not only does it promote transparency but displays a good image of the organisation that will also attract companies to work with you.
I am pointing all this because of the football fracture we are now faced with, and thinking about how we failed to secure a sponsor for the NFA cup, while the women football remains amateur.
After the term of Bidvest Namibia came to an end and chose not to renew the contract, one is most probably left to think of but what are some of the things that were pointed out when the two parties met and reached an agreement that the institution wish not to renew the contract.
These are then some of the pointers that we need to look into and also give clubs and all relevant stakeholders a platform to advice you accordingly on what has been said in that report.
We may sit here and fool ourselves that a report is just a document to make people think that you are great administrators but it actually serves so much purpose that we may overlook.
People have recently been airing their views on what should be done and that the current leadership should leave, but we have been ignoring the fact that even if these people leave, a sponsor is not going to fall from heaven and that is a fact.
Letting go off the management with a problem will not mean that problem will not be there so we need to be very careful of the decision we make and say let’s do each other an honour and admit that we have failed but also be humble enough to suggest on what we can do. And that is why I am saying let’s have annual reports, have a session were you sit down with all the stakeholders and the clubs and dig dipper in what has happened that year and what can be done.
Such gatherings will not only help in growing the game of football but also assist the leadership on what they have to work on and what clubs can do, either on how to get sponsors for themselves or how to attract fans to the stadiums so that we can also have a product to sell.
[email protected]
KAINO NGHITONGO
I am not ignoring the fact that before a sponsorship term comes to the end, the two parties get together and discuss the ins and outs of such a period together, before revealing whether it is willing or not to continue with such a sponsorship.
Now with that in mind, let me share my sentiments on the terms of having a sponsor and if such sponsorship contract is not renewed what can be done, obviously not to convince such a sponsor but to attract others.
I believe in transparency and that is most probably the driving force of whatever organisation, but inclusivity carries the same weight.
As we are talking about sports, to be specific football where we have seen sponsors come and go I also thought of expressing my opinion on the matter.
The fact that when a sponsor decides not to renew a contract means that the public who are also stakeholders deserve to know beyond just being told this company is not going to renew its sponsorship.
I am stating this with an argument that as an organisation you do not want to create a perception but rather have the right information out there. Now what happens is that when whoever decides not to renew their sponsorship contract is that the public assumes it was because of A, B and C but that might not be the case.
So when we have such information out you as an organisation then puts yourself in such a position that what is being portrayed about you is being an un-transparent and maybe even incompetent institution.
The releasing of a financial report which is made available to the public can mean more than what you think it can be.
Just thinking out on what role would having a financial report play both in drawing interest from the public as well as companies to invest in a sports.
Imagine having such a report that during the sponsorship period of this company we were able to do this and that, and that this what they said about the partnership and why it felt like not renewing the contract.
Such will give all the different stakeholders and those that have an interest in whatever sport to critic that report and also advise you further on what to do next. It further creates an open to public scrutiny environment that promotes transparency.
Not only does it promote transparency but displays a good image of the organisation that will also attract companies to work with you.
I am pointing all this because of the football fracture we are now faced with, and thinking about how we failed to secure a sponsor for the NFA cup, while the women football remains amateur.
After the term of Bidvest Namibia came to an end and chose not to renew the contract, one is most probably left to think of but what are some of the things that were pointed out when the two parties met and reached an agreement that the institution wish not to renew the contract.
These are then some of the pointers that we need to look into and also give clubs and all relevant stakeholders a platform to advice you accordingly on what has been said in that report.
We may sit here and fool ourselves that a report is just a document to make people think that you are great administrators but it actually serves so much purpose that we may overlook.
People have recently been airing their views on what should be done and that the current leadership should leave, but we have been ignoring the fact that even if these people leave, a sponsor is not going to fall from heaven and that is a fact.
Letting go off the management with a problem will not mean that problem will not be there so we need to be very careful of the decision we make and say let’s do each other an honour and admit that we have failed but also be humble enough to suggest on what we can do. And that is why I am saying let’s have annual reports, have a session were you sit down with all the stakeholders and the clubs and dig dipper in what has happened that year and what can be done.
Such gatherings will not only help in growing the game of football but also assist the leadership on what they have to work on and what clubs can do, either on how to get sponsors for themselves or how to attract fans to the stadiums so that we can also have a product to sell.
[email protected]
KAINO NGHITONGO
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